Research has shown that distribution is often the most important driver of growth for consumer goods companies in developing and emerging markets. Thus a good strategy is the key to higher growth. However, current strategy tools provide decision makers with limited support and the huge number of retail stores in these markets only adds to the complexity of the problem.
Cogitaas has developed a solution that allows a business manager to simply input the current data and generate different scenarios of distribution metrics and thereon to sales , market share and business growth.
Introducing the Distribution Optimizer. Watch the video to see how it works!