Distribution is often a crucial driver of growth and to drive distribution in developing and emerging markets, direct servicing of stores is very important, along with other marketing investments. However, the idea that more directly serviced stores means more revenue holds good only up to a point after which the cost of direct servicing exceeds the additional revenue from each new store. This is a fine and sensitive balance.
Cogitaas’ solution calculates all the factors and provides the weights on both sides to reach the revenue sweet spot.
Introducing RTM Optimizer. Watch the video to see how it works!