Research shows that spending on trade promotions is the fastest growing marketing expenditure for consumer goods companies. In spite of that, In-Store promotions prove to be a black box for sales managers as there is no precise way to estimate returns on a particular trade investment in clusters of stores in different market segments and current methods can often be misleading and lead to non-optimal spending.
Cogitaas has created a powerful strategic solution with a simple dashboard that gives managers the analysis they need at the required level of granularity.
Introducing TRoICa or the Trade Return on Investment Calculator.
Watch the video to see how it works!