About Us

Cogitaas is derived from Latin ‘Cogito ergo sum’, meaning – ‘I think, therefore I am’. At Cogitaas, we provide customised solutions for business problems arising from marketing, finance and sales. These solutions directly address issues faced by senior management whether in terms of strategic initiatives or intelligent systems for business processes. We begin with a business ‘issue’ and end with a business ‘benefit’. We stay the course – are committed to supporting our solutions until the business issue is solved. We use statistics, mathematics, marketing science, economics & econometrics to support optimal decision making. We identify ‘optima’ in decision science.

Our proposition is innovation – building and implementing innovative proprietary solutions for marketing and other functions. We create innovative solutions and then engage in operating plans, process deployment, intelligent systems and machine learning. We currently have, over 10 innovative and proprietary tools for various industries, and the number is growing. All have been tried, tested and yielded successful results.

We work with leading global companies across FMCG, Media, E-commerce, Telecom and others. We work across countries, markets, cultures, consumers, and different economies – in emerging markets and developed economies. We have worked with over 18 leading companies like Unilever, CISCO, Pepsico, etc. impacting decisions across 100+ business units and covering more than $200 billion turnover.



Founder & President, a.k.a. The Navigator

Dr. Sen has had 23 years of professional experience combining academics with corporate work at the highest levels.

Prior to starting Cogitaas, Dr. Sen headed Business Analytics and Strategy Planning at Unilever for Asia, Africa, Australia and Central & Eastern Europe, where he was responsible for their branding and strategic initiatives across 100 brands in 15 countries. He won 3 awards for his contributions to Unilever, including the prestigious Finance Director’s Award and the Award for Innovative Business Partnering.

Dr. Sen has worked with leading financial institutions like the State Bank of India, etc. where he achieved the distinction of becoming a Rated Economist. Dr. Sen has also appeared as an expert on CNN, BBC, Financial Express, Economic Times etc. and was appointed Independent Director on the board of SBI Mutual Funds, one of India’s largest mutual funds.

Dr. Sen did his PhD. in Econometrics and Statistics from North Carolina State University (USA), where he taught MBA students and received an award for Outstanding Teaching.


Co-Founder and EVP, a.k.a. The Value Creator 

Venu leads innovation, client satisfaction and solution development initiatives at Cogitaas. He has international publications across marketing, quantitative methods as well as nanotechnology. Before starting Cogitaas, he worked in the Business Analytics and Strategy Planning function at Unilever, where he led analytics-based decision making for over 30 brands across 7 countries in Asia and Africa. He was awarded the Unilever Global IBP award for driving use of analytics for strategic decisions. Venu is an engineer with an MS in Mech Engg from Purdue University and an MBA from ISB, Hyderabad. In a different life, for his MS thesis, he invented a nanotechnology-based sensor for healthcare applications and authored papers in international journals.

Venu is a sports enthusiast and recipient of the prestigious Duke of Edinburgh Award. Venu was part of a 10-member team on a trekking expedition to Mt. Everest, and scaled 19100 feet. Venu also loves adventure sports like bungee-jumping and para-sailing, and has played competitive cricket now for more than a decade, representing his school and college in the sport.


Chief statistician, a.k.a. The Deep Diver

Dr. Balaji Raman has a doctoral degree in Statistics from University of Connecticut, USA and wide experience across industry, academics and consulting.

Dr. Balaji Raman has developed advanced statistical applications in the fields of financial markets, banking & sports science. He was also a faculty at Yale University, USA and taught courses in statistics and probability.


Associate Vice President, a.k.a. The Charger

Rohit engages with clients to provide comprehensive solutions through project management, client engagement, solution development and delivery at Cogitaas. Rohit started his career at Bank of America Merrill Lynch in Hong Kong, in the Client Management and Strategy team. Subsequently, he worked at Goldman Sachs in the Management and Strategy team, before leading the US focused Client Strategy Group. Rohit holds an MBA from Indian Institute of Management Calcutta and pursued Electronics and Communication for his undergraduate course from National Institute of Technology, Durgapur. He has the rare distinction of achieving both Aditya Birla and OPJEM scholarships during this period. He is an extremely passionate cricket fan, and has represented his college(s) in Cricket, Carrom, Table Tennis and Badminton. He was also a Vocalist for JBS BaroC, the official band of IIM Calcutta.


Associate Vice President, a.k.a. The Power Generator

Arun focuses on developing new solutions and planning tools and engages with clients to offer these solutions. Arun was a V.P at Goldman Sachs, working closely with leaders of the Interest Rate Products business. Previously, Arun was an equity derivatives trader.

Arun holds an MBA from Indian Institute of Management Ahmedabad and pursued Information Technology for his undergraduate course from Netaji Subash Institute of Technology.