CASE STUDIES
Portfolio Growth Strategy for a Consumer Healthcare company
Scenario: A major consumer healthcare company in Australia had a portfolio of oral care products. However, it’s portfolio had been experiencing a slow down in the last few years…
PRICE OPTIMIZER (BASED ON CSF AND MCV)
MCV or Maximized Consumer Value : The total emotional and functional value attributed to a brand (in $) by consumers. Consumer Surplus Factor(CSF) : Ratio of MCV…
Distribution strategy for a Global organization selling household brands in India
A global organization selling household brands in India wanted Cogitaas to do a deep dive into their distribution network to Determine their correct Distribution…
RTM Optimizer
A global FMCG company operating in emerging markets wanted Cogitaas to analyze its coverage model to find out…