Case Studies
Discover how we've helped businesses transform through data-driven insights and innovative analytics solutions
Accurate Customer Identification Through Hybrid Text Clustering
Hybrid text-clustering algorithm that consolidated messy customer data into unique identities, enabling accurate customer-level analysis and strategic planning.
Optimizing DRTV Media Purchase with a Continuous Learning Algorithm
Continuous learning ensemble model that transformed underperforming DRTV campaigns by predicting high-potential ad spots, significantly improving Media Efficiency Ratio.
Demand Estimation and Forecast Reconciliation in Retail Sales
Advanced Dynamic Linear Models combined with MinT method to accurately estimate underlying demand and reconcile forecasts across different business levels.
Navigating Market Shifts with a Data-Driven Pricing Strategy
Consumer Surplus Factor study that identified pricing vulnerabilities and guided strategic price adjustments across different product formats and channels.
Strategic Framework for Maximizing Trade Investment
TRoICal tool that measures true impact of trade promotions through treatment-control analysis, enabling optimal scheme selection and resource allocation.
Engineering a Competitive Edge: A Unified Growth Strategy for E-Commerce
Unified data-driven approach to evaluate and optimize media investments across offline and digital channels for a leading e-commerce marketplace, leading to strategic reallocation recommendations.
The E-Commerce Growth Engine: Optimizing Digital Investments with AI-Powered Analytics
AI-driven analytics solution for optimizing digital marketing spend across multiple e-commerce platforms, resulting in significant ROI improvements through data-backed allocation strategies.
An Analytics-Driven Strategy to Regain Market Leadership in the Health Food Drink Sector
Integrated Modeling Approach combining Maximized Consumer Value study and Marketing Mix Model to develop a segmented strategy for regaining market share across evolving HFD category segments.