Solutions & Services
Transform your business with cutting-edge analytics, AI-driven insights, and strategic optimization tools across marketing, revenue growth, and sales.
Unlock the power of data-driven marketing decisions with our comprehensive analytics suite.
Demand Enhancing Attributes
DEAIdentifies product or brand attributes that significantly influence consumer purchase decisions and incremental sales. By analyzing transactional and consumer data, it uncovers features (e.g., flavor, size, packaging, claims) that drives sales.
💡 Impact: Helps refine product design, communication, and innovation strategy and raises brand equity by focusing on what truly matters to consumers.
Multi-Media Modelling
A statistical approach to quantify the contribution of each media channel (TV, digital, print, etc.) to sales and brand equity. It accounts for overlaps, synergies, and lag effects across channels.
💡 Impact: Helps optimize media budgets by focusing on the channels that drive the most impact.
Media Slot Optimizer
Analyzes performance of different media slots (dayparts, platforms, placements) to find high-ROI opportunities. It considers consumer behavior, reach, and cost efficiency based on past sales.
💡 Impact: Improves media planning by selecting the right time and platform for maximum engagement.
Demand Forecasting
A predictive engine that estimates future product demand using historical sales, seasonality, and other drivers. It provides accurate volume projections across time, SKUs, and regions for categories brands variants and competitors.
💡 Impact: Reduces stockouts and overstocking, and improves supply chain planning.
Market Emergence Model
MEMMaps the factors that lead to the emergence of new categories and new markets for nascent products. It forecasts the future growth curve for newly introduced products.
💡 Impact: Gives scope and size of market and identifies trigger points and trigger factors for future growth.
Name Mapping Tool / Text Analytics
Uses natural language processing (NLP) to analyze unstructured data like reviews, feedback, and surveys. It extracts themes, sentiment, and emerging topics from large volumes of text.
💡 Impact: Surfaces deep consumer insights that traditional analytics might miss.
Solutions Architecture
Explore our comprehensive solutions framework designed to drive growth through data-driven insights and strategic optimization.
efficiency tool
Basket
Optimizer
TROICAL
Our Product Videos
Distribution Optimizer
Research has shown that distribution is often the most important driver of growth for consumer goods companies in developing and emerging markets. Thus, a good strategy is the key to higher growth. However, current strategy tools provide decision-makers with limited support and the huge number of retail stores in these markets only adds to the complexity of the problem. Cogitaas has developed a solution that allows a business manager to input current data and generate scenarios of distribution metrics to drive sales and business growth.
TRoICa
Research shows that spending on trade promotions is the fastest growing marketing expenditure for consumer goods companies. In spite of that, store promotions often lack precise measurement. Cogitaas has created a strategic solution with a simple dashboard that gives managers the analysis they need at the right level of granularity to improve spending efficiency and overall ROI.
Sales Performance Analyzer
A data-driven platform that helps organizations monitor, analyze, and improve sales performance across multiple channels in real-time. It empowers decision-makers to discover insights and patterns that drive business success.